This article discusses the management of leads or potential patients who have not made a commitment to join the practice and how to convert those potential patients to paying patients.
This article is the second of three parts on using the one-page marketing plan to enhance your practice’s potential. Part I discussed Phase 1, the period before the patient actually enters your practice. This part addresses Phase 2 of the one-page marketing plan, in which you receive leads from your marketing efforts, and shows you how to develop a system of follow-up and how to keep in touch with potential new patients. Part III will discuss how to create enthusiastic fans and how they help promote your practice.
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