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American Association for Physician Leadership
American Association for Physician Leadership

Developing a One-Page Marketing Plan: Part II

by Allan Dib | Neil Baum, MD

October 8, 2022


This article discusses the management of leads or potential patients who have not made a commitment to join the practice and how to convert those potential patients to paying patients.


This article is the second of three parts on using the one-page marketing plan to enhance your practice’s potential. Part I discussed Phase 1, the period before the patient actually enters your practice. This part addresses Phase 2 of the one-page marketing plan, in which you receive leads from your marketing efforts, and shows you how to develop a system of follow-up and how to keep in touch with potential new patients. Part III will discuss how to create enthusiastic fans and how they help promote your practice.

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Allan Dib

Founder of Successwise, Miami, Florida; website:

Neil Baum, MD

Neil Baum, MD, is a professor of clinical urology at Tulane Medical School, New Orleans, Louisiana.

For over 45 years.

The American Association for Physician Leadership has helped physicians develop their leadership skills through education, career development, thought leadership and community building.

The American Association for Physician Leadership (AAPL) changed its name from the American College of Physician Executives (ACPE) in 2014. We may have changed our name, but we are the same organization that has been serving physician leaders since 1975.


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American Association for Physician Leadership®

formerly known as the American College of Physician Executives (ACPE)