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American Association for Physician Leadership
American Association for Physician Leadership

How Press Releases Can Help Your Practice Grow

by Mickie Kennedy

August 8, 2017


Summary:

The press release is a powerful but under-used communications tool that when executed correctly can raise the profile of any medical practice.



Abstract:

The press release is a powerful but under-used communications tool that when executed correctly can raise the profile of any medical practice. Most important is ensuring that a press release zeroes in on what is newsworthy and timely, and avoiding marketing language.


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Mickie Kennedy

Founder/CEO of eReleases, 5024 Campbell Blvd., Suite D, Baltimore, MD 21236; phone: 410-931-2966; e-mail: pr@ereleases.org.

For over 45 years.

The American Association for Physician Leadership has helped physicians develop their leadership skills through education, career development, thought leadership and community building.

The American Association for Physician Leadership (AAPL) changed its name from the American College of Physician Executives (ACPE) in 2014. We may have changed our name, but we are the same organization that has been serving physician leaders since 1975.

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formerly known as the American College of Physician Executives (ACPE)