To Develop Your Career, Remember to Build Your CASE!

A wise leader understands the importance of having good advisors and guides. They fall into four categories: role models, mentors, coaches, and sponsors. While these roles may seem similar, they are distinct. Role models are people we watch, often without their awareness. Mentors may start as role models, then agree to provide guidance. Coaches are usually paid for a specific purpose and length of time to teach. Sponsors are individuals at a higher level in an organization who take a risk and recommend you for a new role. This article posits that there are four additional important advisors and guides and describes their roles in detail: champions, advocates, supporters, and endorsers.