The CPE Credential as a Catalyst for Healthcare Transformation: A Personal and Organizational Perspective
Claude D. Brunson, MD, MSCHS, CPE, FAAPL, FASA
July 10, 2026
Physician Leadership Journal
Volume 13, Issue 4, Pages 1-3
Abstract
The Certified Physician Executive (CPE) designation provides a structured pathway for physicians to develop the competencies required to lead complex healthcare organizations. Drawing on experience across clinical practice, academic leadership, organized medicine, and national advocacy, this article examines the value of the CPE at both the individual and organizational levels. The central premise is straightforward: Healthcare systems perform better when physicians are prepared to lead them. The CPE offers a rigorous, practical framework for developing that capability. As healthcare continues to face increasing financial, operational, and workforce pressures, the need for formally trained physician leaders will only intensify.
Topics
Influence
Self-Awareness
Motivate Others
Related
Championing Physician Leadership Development: AAPL's Five-Decade Commitment Meets Healthcare's Critical Moment“Profiles in Success”: Certified Physician Executives Share the Value and ROI of their CPE EducationFinding Your Voice: A Physician Leader’s Guide to Public SpeakingRecommended Reading
Professional Capabilities
Championing Physician Leadership Development: AAPL's Five-Decade Commitment Meets Healthcare's Critical Moment
Professional Capabilities
“Profiles in Success”: Certified Physician Executives Share the Value and ROI of their CPE Education
Motivations and Thinking Style
Finding Your Voice: A Physician Leader’s Guide to Public Speaking
Motivations and Thinking Style
Managing Difficult Directors
Self-Management
What Physician Leaders Can Learn From Counseling Psychology
Self-Management
Conversations with the Past

