American Association for Physician Leadership

« Return to Books

Effective Crisis Leadership in Healthcare: Lessons Learned from a Pandemic


COVID-19 thrust the world into a state of crisis for which no one was adequately prepared, and the fact is that no industry was so hard-hit as healthcare. Although some providers were more equipped than others, without warning all physicians’ offices and hospitals were obligated to stay up and running through the deadly pandemic while delivering life-saving care and preventing wide-spread infection.

Effective Crisis Leadership in Healthcare conveys hard-learned tactics, strategies, and advice to enable healthcare leaders to increase their confidence and mental preparedness prior to the next big catastrophe. This book addresses industry-wide problems revealed by COVID-19 like inadequate crisis planning, lack of financial stability, and inexperience with communication and leadership.

How does this book give you an advantage?

Greeter and Reiboldt share key lessons learned from the Pandemic and arm medical practice leaders with actionable information to continue to develop their leadership skills in preparation for future crises.

Here are just some of the topics the authors discuss in detail:

  • Definition of Crisis

  • Business and Continuation Planning

  • Developing a Preparedness Plan

  • Actions to Take Before a Disaster

  • Communication Techniques During and After the Crisis

  • Qualities of Effective Leaders

  • Vision of the Future

  • Management Principles for Administrative and Physician Leaders

  • Minimizing the Potential Impact of a Crisis

  • Ongoing Monitoring

  • Cybersecurity and Crisis Management

  • Third Party Vendors

  • Crisis Management Planning Team

  • Stress & Tension

  • Legal Counsel’s Role in a Crisis

  • Post-Disaster Checklists

  • Organizational Learning and Social Evaluations

  • Learning from Our Mistakes

If you’re a healthcare provider or administrator, Effective Crisis Leadership in Healthcare will give you the benefit of COVID-19 hindsight and a roadmap to planning for any future catastrophes.

About Author(s)
Table of Contents

Aimee Greeter, MPH, FACHE, is a principal at SullivanCotter in Charlotte, North Carolina. Formerly she was senior vice president of Coker in Alpharetta, Georgia.

Aimee is a popular speaker and often is engaged by highly respected organizations across the nation to speak to health systems, medical groups, legal associations, and other healthcare constituents. She has authored many articles and books on topics such as hospital–physician alignment, clinician engagement, practice mergers, professional service agreements (PSAs), and executive leadership.

Max Reiboldt, CPA, is the president/CEO of Coker. He has experienced first-hand the ongoing changes of healthcare providers, which uniquely equips him to handle strategic, tactical, financial, and management issues that health systems and physicians face in today’s evolving marketplace. Max understands the nuances of the healthcare industry, especially in such a dynamic age, and the need of healthcare organizations to maintain viability in a highly competitive market.

A graduate of Harding University, he is a licensed certified public accountant in Georgia and Louisiana, and a member of the American Institute of Certified Public Accountants, Georgia Society of CPAs, Healthcare Financial Management Association, and American Society of Appraisers. He is also a member of the American College of Healthcare Executives.

For over 45 years.

The American Association for Physician Leadership has helped physicians develop their leadership skills through education, career development, thought leadership and community building.

The American Association for Physician Leadership (AAPL) changed its name from the American College of Physician Executives (ACPE) in 2014. We may have changed our name, but we are the same organization that has been serving physician leaders since 1975.


Mail Processing Address
PO Box 96503 I BMB 97493
Washington, DC 20090-6503

Payment Remittance Address
PO Box 745725
Atlanta, GA 30374-5725
(800) 562-8088
(813) 287-8993 Fax



AAPL providers leadership development programs designed to retain valuable team members and improve patient outcomes.

American Association for Physician Leadership®

formerly known as the American College of Physician Executives (ACPE)