About the author

Marc D. Halley, MBA, is the founder of The Halley Consulting Group, LLC and has served as its CEO since 1995. The company is the culmination of many years of providing practice management and consulting to varying medical specialties, including hospital- owned primary care networks. His career in health care spans more than twenty years, and his experience includes the development of numerous tools and models now used by the firm to assist their clients in improving medical practice operations. Marc has also worked hands-on in physician recruitment, compensation, medical staff development planning, strategy and governance, contract negotiations, and medical practice network financial turnarounds.

Michael J. Ferry, MPA, is vice president of operations for The Halley Consulting Group, LLC. Michael has worked in the healthcare industry for more than twenty-five years in varying leadership roles for both hospitals and physician networks. He has been engaged in physician practice development for ten of these years, both working with Halley Consulting and serving as the lead operational executive for a large regional physician network affiliated with a national health care organization. Michael has specialized in both medium and large clients in his work with Halley Consulting, including networks of up to 180 physicians. He is also actively involved in providing extensive consulting services to smaller practices. This work has included practice acquisition, network start-ups and a full range of consulting and implementation activity leading to practice and network growth and improvement. Governance formation and development is a particular area of interest, and he has worked in that arena for many Halley clients.

Contents

  • Chapter 1: The Practice Choice
  • Entrepreneurship vs. employment: How to decide what’s best for you
  • Chapter 2: Planning, Financing, and Protecting your Business
  • Set yourself up for success, get the money you need, and cover personal and business assets.
  • Chapter 3: Facility and Site Selection
  • How to find space that offers optimum accessibility, productivity, profitability and quality of work life.
  • Chapter 4: Credentialing: What Is It, and Why Do It?
  • Establishing relationships with government payers, private insurance carriers.
  • Chapter 5: Technology Needs Analysis
  • How to choose systems that will enhance — and not challenge — your practice.
  • Chapter 6: Staffing and Human Resources
  • How to use federal labor laws to make the most of your greatest asset — your employees.
  • Chapter 7: New Practice Promotion
  • How to fast-track a busy practice by making the best use of the most powerful marketing tools.
  • Chapter 8: Preparing for Operations
  • How to optimize facilities, equipment and human resources to deliver high quality care.
  • Chapter 9: In Business
  • How to solve performance problems and keep your practice running smoothly — and growing.