Medicine is a Practice: The Rules for Healthcare Marketing
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Medicine is a Practice: The Rules for Healthcare Marketing is specifically designed as a valuable resource for physicians, healthcare professionals, office managers, and independent practice professionals. This comprehensive book by practice management and patient-centered care expert Neil Baum, MD, provides detailed discussions, guiding readers towards financially successful management practices.
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Baum, a practicing physician based in New Orleans, Louisiana, draws from real-world examples that have proven successful in his healthcare practice. It aims to assist physicians and medical practice administrators in creating the practice they have always envisioned—a practice that is both productive and profitable.
By implementing the tried-and-tested suggestions derived from Baum's practice and other successful examples, physicians can enhance their relationships with existing patients and attract new patients to their practice.
Topics covered include smart technology implementation, effective marketing and referral strategies, leveraging social media, strategic planning, and cultivating a patient-centered healthcare practice. This book also delves into the non-clinical aspects of running a medical office, ensuring a comprehensive approach to practice management.
About the author
Neil Baum, MD, is professor of Clinical Urology at Tulane Medical School in New Orleans, Louisiana. He is the author of Marketing Your Clinical Practice-Ethically, Effectively, and Economically, which is in its 4th edition, has sold over 175,000 copies, and has been translated into Spanish. He also wrote The Complete Business Guide to a Successful Medical Practice, published in 2015. He has written a book, What’s Going on Down There?, which has served as a guide for women’s health. He has written ten books on practice management and the business of medicine.
Baum was the columnist for American Medical News for more than 25 years. He wrote the popular column, The Bottom Line, for Urology Times for more than 20 years. He has authored or co-authored over 350 articles that have appeared in peer-reviewed medical publications on various urologic topics, as well as articles on practice management.
He has recently published a book, The Business Basics of Building and Managing a Healthcare Practice (Springer 2020), which emphasizes the importance of being involved in the business of medical practice.
Baum offers practical ideas and suggestions that have been tested in his practice or used by other physicians to significantly improve the efficiency and productivity of their medical practices.
Contents
- Chapter 1: Identifying and Then Managing the Zero Moment of Truth in Your Medical Practice
- Chapter 2: The Vital Two Minutes of the Patient Encounter
- Chapter 3: The Role of Positive Psychology in the Modern Medical Practice
- Chapter 4: Marketing Funnel: Visualizing the Patient’s Journey
- Chapter 5: Finding the Sweet Spot in Your Medical Practice
- Chapter 6: Kaizen and the Contemporary Medical Practice
- Chapter 7:
- Creating the Almost Perfect Medical Practice: Part I
- Creating the Almost Perfect Medical Practice: Part II
- Chapter 8: Steve Jobs Provides Lessons for Any Medical Practice
- Chapter 9: Patient Satisfaction: What We Can Learn from Other Industries
- Chapter 10: The Elephant and the Chains: Breaking Old Habits and Improving Practice Efficiency and Productivity
- Chapter 11: Zap Your Gaps: Closing the Gaps in Your Practice
- Chapter 12: Barriers to Entry or Exit: Which Ones Are You Building?
- Chapter 13: Seven Deadly Sins of a Medical Practice
- Chapter 14: Attracting Referrals: Think Outside the Box
- Chapter 15: Effective Scheduling Using Sacred Time
- Chapter 16: The Ten Never Evers of a Successful Practice
- Chapter 17: How to Write Easy-to-Read Healthcare Materials for Blogs and Websites that Result in New Patients
- Chapter 18: Effective Writing that Attracts Patients
- Chapter 19: Titles Are Terrific: Creating Titles that Will Attract Attention
- Chapter 20: Lessons Learned from the Restaurant Industry: What Outstanding Waiters and Waitresses Can Teach the Medical Profession
- Chapter 21: The Shared Medical Appointment: A Proposed Model of Medical Appointments
- Chapter 22: Creating Value for Your Patients—From the Perspective of the Patients
- Chapter 23: The Most Common Patient Complaints that the Front Office Receives and How to Manage Them
- Chapter 24: Is Your Glass Half Full or Half Empty? Your Decision May Impact Your Practice
- Chapter 25: Managing the Chronically Late Patient
- Chapter 26: Productivity Improvement: Three Steps to Move from 25% to 90% Productivity
- Chapter 27:
- Strategic Planning: A Practical Primer for the Healthcare Provider: Part I
- Strategic Planning: A Practical Primer for the Healthcare Provider: Part II
- Chapter 28: A Roadmap for Strategic Planning in the Healthcare Practice
- Chapter 29: Managing Pitfalls and Potholes of Medical Practices
- Chapter 30: Pinball Wizard or Bowling Alley Marketing
- Chapter 31:
- Developing a One-Page Marketing Plan: Part I
- Developing a One-Page Marketing Plan: Part II
- Developing a One-Page Marketing Plan: Part III
- Chapter 32: The Role of Technology in the Small Medical Office
- Chapter 33: Utilizing Web 2.0 to Bridge Healthcare Communication Gaps
- Chapter 34: The Care and Feeding of Your High-Profile Patients
- Chapter 35: Project Management for Healthcare Practices: Costs and Timing
- Chapter 36: Viral Marketing in Healthcare: The Kind of Virus You Actually Want to Catch
- Chapter 37: Patient Profiling Using Psychographics: Demographics vs. Psychographics and Why Culture Matters Most
- Chapter 38: Learning from the Financial Industry: A Roadmap for Healthcare Practices
- Chapter 39: Lessons I Learned from a Bonsai Plant About Practice Management
- Chapter 40: Hickory Dickory TikTok
- Chapter 41:
- Moving From Volume to Value: Part I
- Moving from Volume to Value: Part II
- Moving from Volume to Value: Part III
- Chapter 42: The Future of Medical Marketing
