Healthcare Administration Leadership & Management Journal
Zero-Lift Digital Outreach Program Prioritizes Ongoing Care and Achieves Operating Savings: A Case Study
Prisma Health partnered with Upfront Healthcare to enhance patient engagement through automated digital outreach. The initiative successfully engaged nearly one million patients, resulting in significant operating savings, improved medication adherence, and better preventive care outcomes.
September/October 2024 Vol. 2, No. 5 pp. 250–252 DOI: 10.55834/halmj.1958411987
Abstract
Greenville, South Carolina–based Prisma Health is one of the 50 largest health systems in the United States, serving roughly 1.5 million patients annually. The organization faces many of the near-term challenges all health enterprises are now up against: increasing competition from non-traditional entities; workforce shortages; staff burnout; delays in preventative screenings; and inconsistent medication adherence. To help combat these challenges for their 18 acute and specialty hospitals, 2827 licensed beds, and 320 ambulatory practice sites across its clinically integrated network — the inVio Health Network — Prisma Health partnered with Upfront Healthcare to digitally engage, motivate, and activate patients, using behavioral science to reorient patients to necessary care.
