Harnessing the Power of Social Proof to Maximize Success: How Physician Leaders Can Avoid the Catastrophe of Failed Organizational Change Campaigns

Abstract

This article provides an innovative and practical approach to the use of social proof theory to enhance the effectiveness of popular models for organizational change, like Prosci ADKAR®. The discussion explores social proof theory as a validated construct with elements strongly associated with behavior change for individuals and groups. The practical application of concepts is demonstrated through the examination of a successful national change campaign in a large integrated healthcare system.