Healthcare Administration Leadership & Management Journal
Focus on Your Five Ps and One Q to Market Your Healthcare Practice
Physicians need more background and understanding of the importance of using marketing techniques to build their practices. Following a few basic principles can enhance the experience of existing patients as well as attract new patients to your practice.
July/August 2024 Vol. 2, No. 4 pp. 197–199 DOI: 10.55834/halmj.1060926718
Abstract
Physicians need more background and understanding of the importance of using marketing techniques to build their practices. Following a few basic principles can enhance the experience of existing patients as well as attract new patients to your practice. This article discusses the principles of the five Ps and how they can be used in any medical practice. It also provides a hypothetical practice and how to consider interpreting the results of the five Ps and one Q.
