Healthcare Administration Leadership & Management Journal
Effect of Mission Articulation and Vision Presentation in a Medical Institution on Employee Job Satisfaction and Patient Numbers
Clearly articulating an organization's mission and presenting its vision can lead to significant improvements in employee job satisfaction and patient engagement.
July/August 2025 Vol. 3, No. 4 pp. 198–203 DOI: 10.55834/halmj.9802384316
Abstract
The study aim was to assess the effect of mission articulation and vision presentation on employee job satisfaction and patient numbers in healthcare institutions. Participants were individuals employed at our hospital from September 2021 to October 2023 and all patients who visited the hospital for medical treatment. Job satisfaction was assessed using a proprietary questionnaire. Patient numbers were measured in total and by departments, including the rehabilitation and pain relief treatment departments. Statistical analysis was used to determine the significance of observed changes in these variables. The results indicated that both employee job satisfaction and patient numbers improved following mission articulation and vision presentation. There was a significant increase in average patient numbers, from 205.8 ± 18.6 to 237.3 ± 16.3 (p < .001). The study concluded that mission articulation and vision presentation can have positive effects on both employee satisfaction and patient engagement in healthcare institutions.
