Healthcare Administration Leadership & Management Journal
A Healthcare Entrepreneur’s Guide: Sales and Marketing for the Medical Practice
Although they are sometimes paired, marketing and sales are two separate and distinct functions. Each function obviously influences the other, and for this reason, they are sometimes housed together in an organization. Unfortunately, many professionals confuse the two functions and end up doing both ineffectively or not doing them at all.
July/August 2023 Vol. 1, No. 3 pp. 129–131 DOI: 10.55834/halmj.1431886850
Abstract
Becoming a successful healthcare entrepreneur requires objectivity and clear thinking. Sometimes, this means revisiting and reconsidering ideas that influence our behaviors but to which we haven’t given much thought. Marketing is one element of medical practice management that must be done well. Unfortunately, many professionals confuse marketing and sales and end up doing both ineffectively or not doing them at all.
