Beyond the Pandemic: Crisis Management in Healthcare in an Era of Complexity, Uncertainty, and Misinformation

Mark Hertling, DBA


Sept 10, 2026


Physician Leadership Journal


Volume 13, Issue 5, Pages 48-51


https://doi.org/10.55834/plj.6794162387


Abstract

Healthcare systems worldwide are increasingly confronted by crises that extend beyond traditional clinical emergencies. While the COVID-19 pandemic exposed vulnerabilities in surge capacity, workforce resilience, and global coordination, future crises are likely to be more complex, interconnected, and influenced by nonclinical factors such as misinformation, cyber threats, and climate change. This article builds upon established crisis leadership principles and expands them into a framework applicable to emerging healthcare challenges. Drawing on lessons from military leadership, healthcare operations, and recent crises in both the United States and Europe, this paper categorizes the types of crises healthcare professionals are likely to face and outlines leadership requirements for effective response. Central to this framework are trust, communication, adaptability, and context-aware decision-making in navigating any persistent “polycrisis” environment.




Mark Hertling, DBA
Mark Hertling, DBA

Mark Hertling, DBA, retired from the U.S. Army after four decades of service and is a professor of practice and strategic leadership at Rollins College, Crummer Graduate School of Business, Winter Park, Florida.

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