{"product_id":"establishing-managing-and-protecting-your-online-reputation-a-social-media-guide-for-physicians-and-medical-practices","title":"Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices","description":"\u003cp\u003eThe availability of online health information combined with social media channels like Twitter and Facebook has created a new generation of patients. They are empowered. They have a voice in their own care that they never had before. And they’re not afraid to use it. Bottom line: If physicians don’t take steps to define themselves, patients will.\u003c\/p\u003e\n\u003cp\u003eKick off your social media efforts today with E\u003cem\u003establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices\u003c\/em\u003e, a comprehensive resource not available anywhere else. In addition to unique insights from practicing physician and social media pioneer Kevin Pho, MD, this book offers doctors a step-by-step guide on how to use social media to manage an online reputation. It also provides insider tips on how to respond to online ratings and a guide to work with all of the major physician review sites. Don’t let others define you on the web. Take control of your online reputation now!\u003c\/p\u003e\n\u003cp\u003eFrom the Foreword, Robert M. Wachter, MD, says, \"… whether we like it or not, our online reputation is becoming the main prism through which we will be known – to colleagues, to friends, to patients, to prospective employers … With this realization comes the recognition that we can no longer afford to be passive observers of our online persona.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotable Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWritten by Kevin Pho, MD, and Susan Gay. Dr. Pho's blog, \u003cem\u003eKevinMD.com\u003c\/em\u003e, is social media's leading physician voice, with over 100,000 subscribers on Facebook, Twitter, Google+, LinkedIn, and RSS. He is a contributor to USA Today, CNN, and the New York Times, and has been cited regularly by major media. Susan Gay is a content strategist known for her foresight in creating ground-breaking publications.\u003c\/p\u003e\n\u003cp\u003eBacked by evidence, enhanced with stories! Anecdotes and case studies from social media leaders like Vineet Arora, MD, Katherine Chretien, MD, Natasha Burgert, MD, Dave deBronkart, Susannah Fox, Howard J. Luks, MD, Kerri Morrone Sparling, Wendy Sue Swanson, MD, and Bryan Vartabedian, MD.\u003c\/p\u003e\n\u003cp\u003eThe Foreword is written by Robert M. Wachter, MD, professor of medicine at the University of California, San Francisco. His blog, \u003cem\u003eWachter's World\u003c\/em\u003e, is one of the nation's most influential, and Modern Physician has ranked him as one of the 50 most influential physicians in the U.S. for each of the last five years, the only academic physician to achieve this recognition.\u003c\/p\u003e\n\u003cp\u003eEndorsements from Abraham Verghese, MD, Eric Topol, MD, Jerome Groopman, MD, Pamela Hartzband, MD, George Lundberg, MD, Paul Levy, Sandeep Jauhar, MD, Mike Sevilla, MD, Susan Turney, MD and many others.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat the book covers:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhy an online presence is important for doctors.\u003c\/p\u003e\n\u003cp\u003eHow patients use social media to find physicians and medical practices.\u003c\/p\u003e\n\u003cp\u003eA step-by-step guide for how practices can brand themselves on the major social media sites (LinkedIn, Facebook, YouTube, Twitter, Google+, blogs) and drive Google traffic through content.\u003c\/p\u003e\n\u003cp\u003eProfiles of the major ratings sites, including Vitals, Yelp, RateMDs.com, Angie’s List, ZocDoc, Healthgrades and Google+ Local.\u003c\/p\u003e\n\u003cp\u003eTips to protect and manage your online reputation.\u003c\/p\u003e\n\u003cp\u003eHow to respond to online reviews.\u003c\/p\u003e\n\u003cp\u003eOnline professionalism guidelines and best practices.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUnlike guides written by professional marketing gurus, this book offers dozens of stories and case studies from the perspective of practicing physicians and engaged patients.\u003c\/p\u003e\n\u003cp\u003eOnline reputation management advice is often scattered on the web, requiring time and effort to find. This book consolidates this information in a single, handy resource.\u003c\/p\u003e\n\u003cp\u003eDoctors and office managers know they need to \"get involved with social media\" but don’t know how or where to start. This book allows them to immediately tap into authoritative insight – in a calming way – not in an alarmist manner.\u003c\/p\u003e\n\u003cp\u003eInstructions on how physicians can proactively create content and harness the power of social media to define an online reputation and provide better care for patients.\u003c\/p\u003e\n\u003cp\u003eThe practical format allows the reader to pick and choose from the sections most important to their practice.\u003c\/p\u003e","brand":"AAPL Shopify","offers":[{"title":"ship","offer_id":44987060682889,"sku":"IR-BONREP-B-01","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0080\/5578\/3490\/files\/Pho-Gay_cover1_ebook.png?v=1764191468","url":"https:\/\/www.physicianleaders.org\/products\/establishing-managing-and-protecting-your-online-reputation-a-social-media-guide-for-physicians-and-medical-practices","provider":"AAPL Shopify","version":"1.0","type":"link"}