TAMPA, Fla.— The American Association for Physician Leadership® (AAPL), the premier organization for lifelong professional growth and support of physicians in health care leadership and management, announced today the acquisition of Greenbranch Publishing, based in Baltimore County, Md. Among the Greenbranch assets that AAPL will acquire as part of the acquisition include the publisher’s flagship publication, The Journal of Medical Practice Management®, eBooks, audio books, podcasts and 30 authors.
“The acquisition of Greenbranch Publishing represents a powerful opportunity to significantly expand our educational content for physicians and health care leaders,” said Peter Angood, MD, president and CEO of the AAPL. “Building on the success of our own PLJ-Physician Leadership Journal, and Greenbranch Publishing’s The Journal of Medical Practice Management®, today’s announcement is another solid step in our journey to bolster the Association’s content. Greenbranch Publishing is the perfect partner to help us in our goal to empower physicians as leaders, to revolutionize medical practice and better serve the public health.”
Nancy Collins, who founded Greenbranch Publishing in 1999, will join the association’s leadership team as vice president of content procurement and distribution. Collins first entered publishing as an educational sales representative for Appleton-Century-Crofts, a division of Prentice-Hall, in 1980. Five years later, Collins joined the Williams & Wilkins (W&W) editorial team, acquiring books in psychiatry and the sub-specialties of internal medicine. In 1987 Collins was recruited to the journal division of W&W as director of marketing. Eventually she became a vice president and publisher, heading up the proprietary unit which included oversight over periodicals, newsletters and continuing medical education products. Following a merger that resulted in the newly formed company of Lippincott Williams & Wilkins, Collins left the organization in 1998 to launch Greenbranch Publishing. In 1999 she acquired the company's flagship publication, The Journal of Medical Practice Management®, that served as the foundation for the media company that specialized in the business of medical practice, compliance, patient safety and physician career issues.
“We are thrilled to join forces with the American Association for Physician Leadership®,” said Collins. “We are impressed with the society’s commitment to the life-long education of physicians, and they understand that original content is a crucial complement to any educational environment. The AAPL’s focus on quality and serving the information needs of their physician-members is compatible with the tradition of Greenbranch Publishing’s editorial excellence,” Collins continued. “Leveraging the Association’s technology to add content to their well-rounded platform of member benefits will enormously increase the opportunity for growth in 2019.”
“Nancy is a career medical publisher and an industry leader in developing well-loved brands, both in print and online,” said Angood. “We’re excited to work with Nancy and Greenbranch as we combine our energies to serve a broad range of physicians and health care leaders, at all points of their careers, with industry-leading educational content.”
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About the American Association for Physician Leadership®
The American Association for Physician Leadership® is the only professional organization dedicated to providing education, career support and advocacy to support physician leaders as they create transformative solutions within the rapidly evolving field of health care. Founded in 1975 as the American College of Physician Executives (ACPE), the nonprofit association has educated thousands of physicians worldwide and has members in 46 countries at varying stages of their careers. The association is known for its award-winning magazine, the Physician Leadership Journal, its continuing medical education (CME) courses, and its Certified Physician Executive (CPE) certification program. Based in Tampa, Fla., the association is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing education credits, and by the Certifying Commission in Medical Management to award CPE certification. Learn more at physicianleaders.org.
About Greenbranch Publishing
Greenbranch Publishing, with headquarters in Phoenix, Md., is a privately held firm founded in 1998. The company is a leading media company and publisher of medical practice management, compliance and patient safety titles, in print and eBook, periodicals and webinars for physicians and healthcare practice leaders. Visit greenbranch.com for more information.